Measuring production and marketing efficiency using grey relation analysis and data envelopment analysis

DOI10.1080/00207540802446803zbMath1197.90270OpenAlexW2089327207MaRDI QIDQ3163791

Rong-Tsu Wang, K. B. Oh, Chien-Ta Bruce Ho

Publication date: 26 October 2010

Published in: International Journal of Production Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207540802446803

zbMATH Keywords

data envelopment analysisproduction efficiencygrey relation analysisprinted circuit board (PCB)marketing efficiency

Mathematics Subject Classification ID

Linear programming (90C05) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (2)

Service performance evaluation using data envelopment analysis and balance scorecard approach: an application to automotive industry ⋮ Unnamed Item

Uses Software

• Excel
• DEAFrontier

Cites Work

• Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis
• Measuring the efficiency of decision making units
• Commercial branch performance evaluation and results communication in a Canadian bank -- a DEA application
• A systems approach to photolithography process optimization in an electronics manufacturing environment
• Integer programming approach to the printed circuit board grouping problem

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