Channel and pricing decisions in a supply chain with advance selling of gift cards

DOI10.1016/j.ejor.2015.01.045zbMath1346.90137OpenAlexW2044029993MaRDI QIDQ319382

Jing Zhou, Moutaz J. Khouja

Publication date: 6 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.01.045

zbMATH Keywords

pricinganalytical modelingchannel management

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (5)

Effects of gift cards on optimal order and discount of seasonal products ⋮ Asymmetric product distribution between symmetric manufacturers using dual-channel supply chains ⋮ Advance selling under uncertain supply and demand: a robust newsvendor perspective ⋮ Pricing strategy for new products with presales ⋮ Optimal pre-sale policy for deteriorating items

Cites Work

• Introduction of a second channel: Implications for pricing and profits
• Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
• A supply chain model with direct and retail channels
• Intertemporal Pricing and Consumer Stockpiling
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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