Integration of RFID and business analytics for trade show exhibitors

DOI10.1016/j.ejor.2015.01.054zbMath1346.90458OpenAlexW1992853645MaRDI QIDQ319435

Jongsawas Chongwatpol

Publication date: 6 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.01.054

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• RFID-enabled track and traceability in job-shop scheduling environment
• Quantitative models for direct marketing: A review from systems perspective

This page was built for publication: Integration of RFID and business analytics for trade show exhibitors