A dynamic advertising model with reference price effect
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Publication:3194691
DOI10.1051/ro/2014063zbMath1327.90087OpenAlexW2083208619MaRDI QIDQ3194691
Qiao Zhang, Jianxiong Zhang, Wansheng Tang
Publication date: 20 October 2015
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2014063
Existence theories for optimal control problems involving ordinary differential equations (49J15) Marketing, advertising (90B60)
Related Items (7)
Online Pricing Strategy with Considering Consumers’ Fairness Concerns ⋮ Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect ⋮ Existence and characterization of optimal dynamic pricing strategies with reference-price effects ⋮ Inventory control and pricing for regret-averse newsvendor ⋮ Joint optimal inventory, dynamic pricing and advertisement policies for non-instantaneous deteriorating items ⋮ Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price ⋮ Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
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