Impacts of knowledge on online brand success: an agent-based model for online market share enhancement

DOI10.1016/J.EJOR.2015.07.051zbMath1346.90460OpenAlexW1017801758MaRDI QIDQ320846

Pandu R. Tadikamalla, Guoyin Jiang, Ling Zhao, Jennifer Shang

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.07.051

zbMATH Keywords

knowledgeagent-based modeldiffusion dynamicsE-commercee-WOM

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Applications of optimal control and differential games (49N90) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (3)

Modeling the dynamics of online review life cycle: role of social and economic moderations ⋮ To copatent or not to copatent: an agent-based model for firms facing this dilemma ⋮ Word-of-mouth and estimating demand based on network structure and epidemic models

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