Customer-base analysis using repeated cross-sectional summary (RCSS) data

DOI10.1016/J.EJOR.2015.09.002zbMath1346.62161OpenAlexW1887933635MaRDI QIDQ320942

Peter S. Fader, Bruce G. S. Hardie, Kinshuk Jerath

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://repository.upenn.edu/marketing_papers/361

zbMATH Keywords

probability modelsinformation losscustomer-base analysisdata aggregationdata privacy and security

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

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