Marketing policies under uncertainty in a multidivision firm

DOI10.1016/0270-0255(84)90021-6zbMath0557.90062OpenAlexW2037636767MaRDI QIDQ3221749

Harsharanjeet S. Jagpal, John U. Farley

Publication date: 1984

Published in: Mathematical Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0270-0255(84)90021-6

zbMATH Keywords

marketing policies under uncertaintymultidivision firmrisk-averse managers

Mathematics Subject Classification ID

Operations research and management science (90B99)

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