Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing

DOI10.1016/j.ejor.2015.11.035zbMath1346.90459OpenAlexW2182653349WikidataQ59389564 ScholiaQ59389564MaRDI QIDQ322786

Fouad El Ouardighi, Gustav Feichtinger, Peter M. Kort, Richard F. Hartl, Dieter Grass

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.11.035

zbMATH Keywords

dynamic pricingadvertising effortmarketing strategyword of mouth

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Applications of optimal control and differential games (49N90) Consumer behavior, demand theory (91B42) Optimality conditions for problems involving ordinary differential equations (49K15) Marketing, advertising (90B60)

Related Items (11)

Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ An analytical model of the relationship between product quality and advertising ⋮ The effects of herding and word of mouth in a two-period advertising signaling model ⋮ Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions ⋮ A LQ Vaccine Communication Game ⋮ Dynamic pricing for perishable items with costly price adjustments ⋮ Why and how do branders sell new products on flash sale platforms? ⋮ Price competition and technology licensing in a dynamic duopoly ⋮ A multi-period analysis of the integrated item-sharing and crowdshipping problem ⋮ Strategic supply chain decisions under environmental regulations: when to invest in end-of-pipe and green technology ⋮ Demand-supply dynamics in FMCG business: exploration of customers' herd behavior

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