Sustaining cooperation in a differential game of advertising goodwill accumulation
From MaRDI portal
Publication:323332
DOI10.1016/j.ejor.2016.03.029zbMath1346.90461OpenAlexW2305975691MaRDI QIDQ323332
Publication date: 7 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.03.029
Noncooperative games (91A10) Differential games and control (49N70) Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
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