Should companies jointly promote their complementary products when they compete in other product categories?

DOI10.1016/J.EJOR.2016.05.049zbMath1346.90462OpenAlexW2409406114MaRDI QIDQ323572

Salma Karray, Simon-Pierre Sigué

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.05.049

zbMATH Keywords

game theoryjoint promotionsmarketing-OR interface

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (2)

Market entry strategy in the presence of market spillovers and efficiency differentiation ⋮ Pricing policies for complementary products in a dual-channel supply chain

Cites Work

• Effectiveness of retail joint promotions under different channel structures
• Prices, promotions, and channel profitability: was the conventional wisdom mistaken?

This page was built for publication: Should companies jointly promote their complementary products when they compete in other product categories?