Control problems in online advertising and benefits of randomized bidding strategies

DOI10.1016/j.ejcon.2016.04.007zbMath1347.93270OpenAlexW2346195630MaRDI QIDQ328167

Niklas Karlsson

Publication date: 20 October 2016

Published in: European Journal of Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejcon.2016.04.007

zbMATH Keywords

optimizationmodelingrandomizationadvertisingbiddingexploration and exploitation

Mathematics Subject Classification ID

Optimal stochastic control (93E20) Auctions, bargaining, bidding and selling, and other market models (91B26)

Cites Work

• Asymptotically efficient adaptive allocation rules
• Statistical decision theory and Bayesian analysis. 2nd ed
• Multi‐Armed Bandit Allocation Indices
• Finite-time analysis of the multiarmed bandit problem
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