scientific article
From MaRDI portal
Publication:3306953
DOI10.13383/J.CNKI.JSE.2019.04.004zbMath1449.90144MaRDI QIDQ3306953
Zhi-Ping Fan, Tian-Hui You, Bing-Bing Cao, Huwei Zhang
Publication date: 12 August 2020
Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.
disappointment aversiondisappointment theoryelation seekingjoint ordering and advertising decisionprofit expectation
Management decision making, including multiple objectives (90B50) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
This page was built for publication: