A System Point Approach to Nonuniform Advertising Insertions

DOI10.1287/OPRE.32.1.7zbMath0531.90059OpenAlexW2133163444MaRDI QIDQ3313614

Jacob Hornik, Percy H. Brill

Publication date: 1984

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.32.1.7

zbMATH Keywords

marketingrepetitionslong range probability distribution function of consumer responsesystem point theory

Mathematics Subject Classification ID

Operations research and management science (90B99)

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