Fluctuations of the optimal advertising and inventory policy: A qualitative analysis

DOI10.1002/nav.3800280410zbMath0535.90032OpenAlexW1981432082MaRDI QIDQ3320093

Yves Balcer

Publication date: 1981

Published in: Naval Research Logistics Quarterly (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.3800280410

zbMATH Keywords

marketingrandom demanddynamic nonstationary inventory modeloptimal advertising and inventory policy

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Operations research and management science (90B99)

Cites Work

• An inventory problem with obsolescence

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