Estrategias optimas de publicidad y precio

DOI10.1007/BF02888582zbMath0729.90056OpenAlexW1536469492MaRDI QIDQ3354462

Rafael Caballero Fernández, T. Gómez Núñez, M. C. Castrodeza Chamorro

Publication date: 1991

Published in: Trabajos de Investigacion Operativa (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf02888582

zbMATH Keywords

stability analysisPontryagin's maximum principlephase diagramssaddlepoint analysis

Mathematics Subject Classification ID

Application models in control theory (93C95) Production theory, theory of the firm (91B38) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Marketing, advertising (90B60)

Cites Work

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