Modelling category demand in retail chains

DOI10.1057/palgrave.jors.2601972zbMath1082.90053OpenAlexW2053273683MaRDI QIDQ3370357

George Baltas

Publication date: 7 February 2006

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2601972

zbMATH Keywords

marketingretailingdemand analysis

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (1)

Measuring the bullwhip effect for supply chains with seasonal demand components

This page was built for publication: Modelling category demand in retail chains