Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory

DOI10.2298/YJOR181115001EzbMath1474.49085MaRDI QIDQ3388815

Peter E. Ezimadu

Publication date: 7 May 2021

Published in: Yugoslav Journal of Operations Research (Search for Journal in Brave)

zbMATH Keywords

differential gamesupply chaincooperative advertisingStackelberg gameSethi model

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Differential games and control (49N70)

Cites Work

• Cooperative advertising in a dynamic retail market oligopoly
• Retail competition and cooperative advertising
• An oligopoly model of dynamic advertising competition
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Competitive dynamic advertising. A modification of the Case game
• Retail promotions with negative brand image effects: Is cooperation possible?
• Coordination of cooperative advertising in a two-period fashion and textiles supply chain
• Competitive advertising under uncertainty: a stochastic differential game approach
• Building Brand Awareness in Dynamic Oligopoly Markets
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• Deterministic and stochastic optimization of a dynamic advertising model
• Some Industrial Applications of Military Operations Research Methods
• An Operations-Research Study of Sales Response to Advertising

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