An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system

DOI10.2298/YJOR190315016AzbMath1474.90006OpenAlexW3035837810MaRDI QIDQ3388830

K. K. Aggarwal, Fehmina Malik, Shuja Ahmed

Publication date: 7 May 2021

Published in: Yugoslav Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2298/yjor190315016a

zbMATH Keywords

advertisementdiscountjoint decisionadvance salesinventory-advertisementinventory-pricing

Mathematics Subject Classification ID

Nonconvex programming, global optimization (90C26) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (1)

Retailer's inventory decisions with promotional efforts and preservation technology investments when supplier offers quantity discounts

Cites Work

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