Spatial mapping of price competition using logit-type market share models and store-level scanner-data

DOI10.1057/PALGRAVE.JORS.2602524zbMath1168.90528OpenAlexW2062692893WikidataQ114644938 ScholiaQ114644938MaRDI QIDQ3394035

Óscar González-Benito, Alejandro Mollá-Descals, María Pilar Martínez-Ruiz

Publication date: 28 August 2009

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602524

zbMATH Keywords

marketingmarket structurecross-elasticitycompetitive mapsprice rivalrystore-level scanner data

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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