An analysis of the corporate image factors affecting car rental management systems
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Publication:3400234
DOI10.1080/09720510.2009.10701423zbMath1184.62206OpenAlexW1988666745MaRDI QIDQ3400234
Guan-Jye Liao, Chi-Hua Li, Kuo-Kuang Chu
Publication date: 5 February 2010
Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/09720510.2009.10701423
Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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