ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL

DOI10.1142/S0219198909002315zbMath1179.90203MaRDI QIDQ3402034

Bruno Viscolani

Publication date: 2 February 2010

Published in: International Game Theory Review (Search for Journal in Brave)

zbMATH Keywords

game theoryadvertisingmarket segmentation

Mathematics Subject Classification ID

Noncooperative games (91A10) Cooperative games (91A12) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (3)

Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Pure-strategy Nash equilibria in an advertising game with interference ⋮ An advertising game with multiplicative interference

Cites Work

• Unnamed Item
• Equilibrium pricing and advertising strategies in a marketing channel
• Channel coordination over time: Incentive equilibria and credibility
• Advertising a new product in a segmented market
• Advertising channel selection in a segmented market
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Cooperative advertising in a marketing channel

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