The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
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Publication:3406125
DOI10.1002/nav.20390zbMath1180.90160OpenAlexW1983008766MaRDI QIDQ3406125
Ozgun Caliskan Demirag, Ozgul Baysar, Pinar Keskinocak, Julie L. Swann
Publication date: 12 February 2010
Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1002/nav.20390
Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
Related Items (11)
Optimal rebate strategies in a two-echelon supply chain with nonlinear and linear multiplicative demands ⋮ Manufacturer rebate in green supply chain with information asymmetry ⋮ An integrated revenue sharing and quantity discounts contract for coordinating a supply chain dealing with short life-cycle products ⋮ Competitive fit‐revelation sampling and mixed pricing strategy ⋮ Optimal promotion strategies of online marketplaces ⋮ Customer rebates and retailer incentives in the presence of competition and price discrimination ⋮ The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework ⋮ Rebate decisions and leadership strategy in competing supply chain with heterogeneous consumers ⋮ Optimizing channel profits with threshold incentives and alternative pricing schemes ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive ⋮ Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Cites Work
- Customer rebates and retailer incentives in the presence of competition and price discrimination
- Dynamic pricing and the direct-to-customer model in the automotive industry
- Competition and Structure in Serial Supply Chains with Deterministic Demand
- Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions
- Capacity Allocation Using Past Sales: When to Turn-and-Earn
- Threshold incentives over multiple periods and the sales hockey stick phenomenon
- The impact of manufacturer rebates on supply chain profits
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