Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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Publication:3409565
DOI10.1057/PALGRAVE.JORS.2602069zbMath1114.90423OpenAlexW1997068806MaRDI QIDQ3409565
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Publication date: 20 November 2006
Published in: Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602069
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