Advertising response models with managerial impact: an agenda for the future

DOI10.1002/ASMB.569zbMath1126.90374OpenAlexW2171159134MaRDI QIDQ3439776

Demetrios Vakratsas

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.569

zbMATH Keywords

econometricsadvertising productivityadvertising responsemedia synergies

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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