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The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

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Publication:3439780

DOI10.1002/ASMB.577zbMATH Open1126.90375OpenAlexW2157471086MaRDI QIDQ3439780

Author name not available (Why is that?)

Publication date: 29 May 2007

Published in: (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.577



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