Market response models and marketing practice

DOI10.1002/ASMB.584zbMath1126.90370OpenAlexW2132454553MaRDI QIDQ3439783

Dick R. Wittink, Dominique M. Hanssens, Peter S. H. Leeflang

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.584

zbMATH Keywords

litigationgeneralizationsmarket response modelspublic policy decisionsstandardized models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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