The value of simple models in new product forecasting and customer‐base analysis

DOI10.1002/asmb.592zbMath1126.90369OpenAlexW2142768258MaRDI QIDQ3439786

Bruce G. S. Hardie, Peter S. Fader

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.592

zbMATH Keywords

spreadsheet modellingcustomer-base analysisnew product sales forecastingrepeat buying

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (1)

An analytic network process approach for sales forecasting

Cites Work

• Unnamed Item
• Simplicity, Inference and Modelling

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