Optimal Budget Allocation Across Search Advertising Markets
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Publication:3466774
DOI10.1287/ijoc.2014.0626zbMath1329.91082OpenAlexW2045819121MaRDI QIDQ3466774
Daniel D. Zeng, Jie Zhang, Ying-Hui Yang, Yanwu Yang
Publication date: 25 January 2016
Published in: INFORMS Journal on Computing (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/ijoc.2014.0626
Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)
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Features Selection as a Nash-Bargaining Solution: Applications in Online Advertising and Information Systems ⋮ Setting Reserve Prices in Second-Price Auctions with Unobserved Bids ⋮ Detecting Product Adoption Intentions via Multiview Deep Learning ⋮ Nonparametric advertising budget allocation with inventory constraint ⋮ Optimal acquisition and retention strategies in a duopoly model of competition
Cites Work
- Stochastic models for budget optimization in search-based advertising
- Optimal budget allocation when response is S-shaped
- Optimal advertising and pricing in a new-product adoption model
- Optimal pricing and advertising in a durable-good duopoly
- Competitive dynamic advertising. A modification of the Case game
- Optimal budget allocation over time for keyword ads in web portals
- Stochastic optimal budget decision for advertising considering uncertain sales responses
- Cyclical Bid Adjustments in Search-Engine Advertising
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- Dynamic Optimal Control Models in Advertising: a Survey
- Feature Article—Aggregate Advertising Models: The State of the Art
- Deterministic and stochastic optimization of a dynamic advertising model
- Optimal Control of the Vidale-Wolfe Advertising Model
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