Note—Derivation of Covariance Probit Elasticities

DOI10.1287/MNSC.36.4.500zbMATH Open0699.90066OpenAlexW1972967790MaRDI QIDQ3478260

Charles Hofacker

Publication date: 1990

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.36.4.500

zbMATH Keywords

marketingcovariance probit modelcross brand effects

Mathematics Subject Classification ID

Operations research and management science (90B99)

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