Stochastically optimal advertising policies under dynamic conditions: The ratio rule

DOI10.1002/oca.4660110310zbMath0709.90067OpenAlexW1997794055WikidataQ126239091 ScholiaQ126239091MaRDI QIDQ3494373

Kalyan Raman

Publication date: 1990

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660110310

zbMATH Keywords

marketingratio ruleadvertising policies

Mathematics Subject Classification ID

Optimal stochastic control (93E20) Marketing, advertising (90B60)

Related Items (5)

Integrated marketing communications in markets with uncertainty and competition ⋮ A stochastic goodwill model depending on quality level and advertising ⋮ The stochastic goodwill problem ⋮ A communication mix for an event planning: a linear quadratic approach ⋮ Advertising for a new product introduction: a stochastic approach.

Cites Work

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