A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS

DOI10.1142/S0219198907001357zbMath1162.90489OpenAlexW2003412690MaRDI QIDQ3502814

Hassan Benchekroun

Publication date: 20 May 2008

Published in: International Game Theory Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219198907001357

zbMATH Keywords

marketing channel

Mathematics Subject Classification ID

Differential games and control (49N70) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Related Items (1)

Dynamic oligopoly with sticky prices: off-steady-state analysis

Cites Work

• A differential game of retailer promotions.
• Retail promotions with negative brand image effects: Is cooperation possible?

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