SURF — STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES

DOI10.1142/S0219622008002909zbMath1175.90246OpenAlexW2129557599MaRDI QIDQ3520410

Stan Lipovetsky

Publication date: 26 August 2008

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219622008002909

zbMATH Keywords

Shapley valuelatent structure analysisTURF

Mathematics Subject Classification ID

Cooperative games (91A12) Marketing, advertising (90B60)

Related Items (3)

Measuring the relevance of factors in the occurrences of events ⋮ Regression games ⋮ IMPROVING PURCHASING BEHAVIOR PREDICTIONS BY DATA AUGMENTATION WITH SITUATIONAL VARIABLES

Uses Software

• Latent GOLD

Cites Work

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• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• Exploratory latent structure analysis using both identifiable and unidentifiable models
• Analysis of regression in game theory approach

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