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zbMath1212.90244MaRDI QIDQ3572742

Liang Liang, Tinglong Zhang, Liu-Yi Ling

Publication date: 8 July 2010

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

supply chain coordination advertising expenditure-sharing single-period product

Mathematics Subject Classification ID

Applications of game theory (91A80) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

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