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Advertising and Cost Reduction - MaRDI portal

Advertising and Cost Reduction

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Publication:3573054

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DOI10.2202/1935-1704.1530zbMath1192.91146OpenAlexW1970140918MaRDI QIDQ3573054

Giovanni Immordino

Publication date: 30 June 2010

Published in: The B.E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL: http://www.csef.it/WP/wp177.pdf

zbMATH Keywords

targeting cost reduction foreign direct investment informative advertising

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

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