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Marketing and Innovation Management: An Integrated Perspective - MaRDI portal

Marketing and Innovation Management: An Integrated Perspective

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Publication:3583812

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DOI10.1561/1700000020zbMath1193.90137OpenAlexW4206340784MaRDI QIDQ3583812

Olivier Toubia, Elie Ofek

Publication date: 18 August 2010

Published in: Foundations and Trends® in Marketing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1561/1700000020

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

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