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Market Mix and Marketing Response Models: Trends and Research Opportunities - MaRDI portal

Market Mix and Marketing Response Models: Trends and Research Opportunities

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Publication:3583813

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DOI10.1561/1700000015zbMath1193.90135OpenAlexW4206635278MaRDI QIDQ3583813

Hubert Gatignon, Douglas Bowman

Publication date: 18 August 2010

Published in: Foundations and Trends® in Marketing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1561/1700000015

Mathematics Subject Classification ID

Trade models (91B60) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

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