Choice Models in Marketing: Economic Assumptions, Challenges and Trends

DOI10.1561/1700000008zbMath1154.90524OpenAlexW3123521189WikidataQ115034572 ScholiaQ115034572MaRDI QIDQ3603807

Greg M. Allenby, Peter E. Rossi, Sandeep R. Chandukala, Thomas Otter, Jaehwan Kim

Publication date: 18 February 2009

Published in: Foundations and Trends® in Marketing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1561/1700000008

Mathematics Subject Classification ID

Trade models (91B60) Marketing, advertising (90B60)

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