Linking the individual forgetting context with customer capital from a seller's perspective

DOI10.1057/palgrave.jors.2602491zbMath1155.90412OpenAlexW2063927900MaRDI QIDQ3612213

M-T Sánchez-Polo, J-G Cegarra-Navarro

Publication date: 3 March 2009

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602491

zbMATH Keywords

salesforgettingcustomer capital

Mathematics Subject Classification ID

Marketing, advertising (90B60)

This page was built for publication: Linking the individual forgetting context with customer capital from a seller's perspective