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Estimating advertisers' values for paid search clickthroughs - MaRDI portal

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Estimating advertisers' values for paid search clickthroughs

From MaRDI portal
Publication:3617336

DOI10.1057/PALGRAVE.JORS.2602570zbMATH Open1156.91355OpenAlexW2080774084MaRDI QIDQ3617336

Author name not available (Why is that?)

Publication date: 23 March 2009

Published in: (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602570



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