Marketing and operational efficiency in a two-stage data envelopment analysis: the application of financial holding companies in Taiwan

DOI10.1080/09720510.2009.10701371zbMath1173.90444OpenAlexW2009381888MaRDI QIDQ3643028

Cheng-Ru Wu, Yamei Wang, Mu-Shun Lin

Publication date: 10 November 2009

Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/09720510.2009.10701371

zbMATH Keywords

operational efficiencymarketing efficiencyfinancial holding companytwo-stage date envelopment analysis

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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