A joint demand uncertainty, sales effort, and rebate form in marketing channel

DOI10.1080/09720510.2009.10701381zbMath1173.90443OpenAlexW2079835232MaRDI QIDQ3643044

Chin-Nung Liao

Publication date: 10 November 2009

Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/09720510.2009.10701381

zbMATH Keywords

demand uncertaintymarketing channelsales effort, rebate

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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