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Optimal control of a diffusion model of new product acceptance with price-dependent total market potential

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Publication:3661308
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DOI10.1002/oca.4660040308zbMath0514.90054OpenAlexW2046785591MaRDI QIDQ3661308

Steffen Jørgensen

Publication date: 1983

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660040308

zbMATH Keywords

marketingoptimal pricing policynew product acceptanceinnovator-imitator diffusion modellong-run stationary equilibrium salesprice-dependent total market potential


Mathematics Subject Classification ID

Operations research and management science (90B99)


Related Items

Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction, Leader-following dynamic game of new product diffusion, Understanding multi-stage diffusion process in presence of attrition of potential market and related pricing policy, Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results, Optimal pricing in a duopoly: A noncooperative differential games solution, A road map to new product success: warranty, advertisement and price, Optimal pricing in a dynamic duopoly game model



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