Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve

DOI10.1287/mnsc.29.9.1087zbMath0522.90052OpenAlexW2063503935MaRDI QIDQ3673469

Jinn-Tsair Teng, Gerald L. Thompson

Publication date: 1983

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.29.9.1087

zbMATH Keywords

Nash equilibriummarketingduopolymonopolyoptimal advertisinggraphical solutionsdifferential game modelstriopolyproduction learning curve

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Operations research and management science (90B99)

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