The non-co-operative solution of a differential game: Advertising versus pricing

DOI10.1002/oca.4660050408zbMath0562.90044OpenAlexW2071841386MaRDI QIDQ3675876

Julius Gaugusch

Publication date: 1984

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660050408

zbMATH Keywords

phase diagram analysiseffectiveness of advertising campaignsNash solution pathtwo- person non-zero-sum differential game

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Operations research and management science (90B99)

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