Advertising decisions in oligopoly: An industry equilibrium analysis

DOI10.1002/oca.4660050406zbMath0594.90007OpenAlexW2019757547WikidataQ126239319 ScholiaQ126239319MaRDI QIDQ3725818

Ram C. Rao

Publication date: 1984

Published in: Optimal Control Applications and Methods (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/oca.4660050406

zbMATH Keywords

Nash solutionStabilityoligopolyoptimal advertisingindustry equilibriumstationary level of advertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) General equilibrium theory (91B50)

Related Items (2)

Differential game models of advertising competition ⋮ Determining the optimal return on investment for an advertising compaign

Cites Work

• N-Person Linear-Quadratic Differential Games with Constraints
• Linear Statistical Inference and its Applications

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