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Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions

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Publication:373243
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DOI10.1007/S12351-010-0097-8zbMath1273.91206OpenAlexW2078392947MaRDI QIDQ373243

Nittala Chaitanya, Yadati Narahari

Publication date: 22 October 2013

Published in: Operational Research. An International Journal (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12351-010-0097-8


zbMATH Keywords

budgeted bidderslocally envy-free equilibriumoptimal bidding strategiessponsored search auctions


Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)


Related Items (2)

Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising ⋮ A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy




Cites Work

  • AdWords and generalized online matching
  • Algorithmic Game Theory




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