Optimal advertising strategies with age-structured goodwill
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Publication:376718
DOI10.1007/S00186-013-0443-8zbMath1276.90035OpenAlexW1973528905MaRDI QIDQ376718
Publication date: 19 November 2013
Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00186-013-0443-8
Related Items (10)
Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Stochastic Control Problems with Unbounded Control Operators: Solutions Through Generalized Derivatives ⋮ Age-structured linear-state differential games ⋮ Arrow-type sufficient conditions for optimality of age-structured control problems ⋮ Optimal double control problem for a PDE model of goodwill dynamics ⋮ On the Mitra-Wan forest management problem in continuous time ⋮ Competition in defensive and offensive advertising strategies in a segmented market ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ The effects of technological shocks in an optimal goodwill model with a random product life cycle ⋮ How do loyalty programs affect goodwill? An optimal control approach
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