Modelling the Process of Multiattribute Choice

DOI10.1057/jors.1989.38zbMath0662.90009OpenAlexW2026087214MaRDI QIDQ3813564

Ossama Kettani, Muhittin Oral

Publication date: 1989

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/jors.1989.38

zbMATH Keywords

marketingmultiattribute choice problempartial utility function

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50) Utility theory (91B16)

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