Cooperative advertising in a dynamic retail market oligopoly

DOI10.1007/s13235-012-0053-8zbMath1276.91033OpenAlexW3123057635MaRDI QIDQ385162

Suresh P. Sethi, Anshuman Chutani

Publication date: 29 November 2013

Published in: Dynamic Games and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s13235-012-0053-8

zbMATH Keywords

channel coordinationcooperative advertisingfeedback Stackelberg equilibriumNash differential gameretail level competitionRobinson-Patman actsales-advertising dynamicsSethi modelStackelberg differential game

Mathematics Subject Classification ID

Noncooperative games (91A10) Hierarchical games (including Stackelberg games) (91A65) Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Marketing, advertising (90B60)

Related Items (12)

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer ⋮ Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain ⋮ Global solutions of stochastic Stackelberg differential games under convex control constraint ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ Cooperative advertising models in supply chain management: a review ⋮ A survey of game-theoretic models of cooperative advertising ⋮ Supply chain coordination through integration of innovation effort and advertising support ⋮ Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory ⋮ Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising ⋮ The Maximum Principle for Global Solutions of Stochastic Stackelberg Differential Games ⋮ A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly ⋮ Dynamic oligopoly with sticky prices: off-steady-state analysis

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