Optimal Construction of Experimental Clusters
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Publication:3853426
DOI10.1287/MNSC.25.2.182zbMath0419.90050OpenAlexW2038114431MaRDI QIDQ3853426
Ronald L. Tatham, Richard A. Murphy
Publication date: 1979
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.25.2.182
marketingstatisticsadvertisingmixed-integer linear programming problemcluster compositionexperimental clusterstest markets
Applications of mathematical programming (90C90) Mixed integer programming (90C11) Operations research and management science (90B99)
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